Charlotte Powell

Recent Posts

How to Win Customer Trust Using Personalized Content

April 23, 2018 by Charlotte Powell
The number of ways to personalize content is continually increasing, bringing with it boundless opportunities and headaches. Let’s kick off with a great example of how to win customer trust using personalized content could work to win you more business....

Filed under Tips, sales, Sales enablement, marketing

Empower Sales with Instant Access to the Latest Content

April 18, 2018 by Charlotte Powell
In this case study we look at how Public Health England Empower Sales with instant access to the latest content, from anywhere on any device using iPresent, the Sales Enablement Platform. ...

Filed under Tips, sales, Sales enablement, marketing

Digital Design Tips to Help You Focus on the Customer

April 05, 2018 by Charlotte Powell
These days, if you don’t have a website, you don’t have a business and with everything going digital from content to sales meetings, we have outlined some simple digital design tips to help you focus on the customer. ...

Filed under Insider, Tips, sales, Sales enablement, marketing, Branding

Do Your Sales and Marketing Teams Need an SLA?

February 27, 2018 by Charlotte Powell
Do your sales and marketing teams need an SLA? A two-way commitment can bring about all kinds of benefits but what would your Service Level Agreement look like?...

Filed under Tips, sales, Sales enablement, marketing

Why GDPR is Going to be Good for Business

February 22, 2018 by Charlotte Powell
Marketing practices are going to change in 2018 when the EU’s General Data Protection Regulation (GDPR) enters into force. No sending marketing emails without first getting the recipient’s permission. Let’s think about the positive outcomes, ultimately GDPR is going to be good for business. ...

Filed under Tips, sales, Sales enablement, marketing

How To Support Your ABM Strategy with Sales Enablement Technology

February 20, 2018 by Charlotte Powell
You may be trialing Account-Based Marketing on key accounts, but have you considered how you could support your ABM strategy with Sales Enablement technology?...

Filed under Tips, sales, Sales enablement, marketing

How To Create A Buyer Persona and Why You Need One

February 05, 2018 by Charlotte Powell
A brief guide on how to create a buyer persona that will ensure your salespeople are spending their valuable time on the right customers....

Filed under Tips, sales, Sales enablement, marketing

Content Marketing Statistics Infographic

January 30, 2018 by Charlotte Powell
Content is key to every stage of the customer journey. This content marketing statistics infographic is interactive and free to download, so share and enjoy!...

Filed under Tips, sales, Sales enablement, marketing

What is the Best Sales Content for a Meeting with a New Customer?

December 19, 2017 by Charlotte Powell
This new white paper from iPresent looks at the best sales content to support a sales conversation, including shareable sales and marketing stats...

Filed under Insider, Tips, sales, Sales enablement, marketing

How To Get Everyone In Your Business Writing Content And Why It's Important

December 11, 2017 by Charlotte Powell
It's time to get everyone in your business writing content - no excuses! Here are some tips to get all your operations to collaborate on content....

Filed under Insider, Tips, sales, Sales enablement, marketing

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