What is the Future of Sales Enablement Technology? | iPresent

July 12, 2018 by Charlotte Powell
Sales Enablement technology is still relatively new, but it's growing quickly. 'What's the future of this new trend?' We ask Ben Cotton from HubSpot. Here we discuss whether AI will play a part, to how consolidation of services will help make sales teams even more efficient....

Filed under sales, Sales enablement, marketing, interview

Sales Enablement Strategy: The 3 Pitfalls You Should Avoid | iPresent

July 09, 2018 by Charlotte Powell
Having a Sales Enablement strategy is crucial to the success of your sales and marketing teams. Without one, you have no way of measuring progress and identifying how to improve. We talk to Ben Cotton from Hubspot about the three pitfalls to avoid when implementing a strategy in your business....

Filed under sales, Sales enablement, marketing, interview

What is Sales Enablement and How Can You Use it Within Your Business?

June 25, 2018 by Charlotte Powell
Sales Enablement is a relatively new term, but one that’s gaining traction quickly. But just what is Sales Enablement? We speak with HubSpot's Ben Cotton about its growing role in business, the importance of having a strong sales team and how companies can benefit from using Sales Enablement tools....

Filed under sales, Sales enablement, marketing, interview

Gather Those All-Important GDPR Compliant Sales Leads Wherever You Are

May 25, 2018 by Keith Parrish
GDPR is upon us. Are you wondering how you are now going to gather those all-important GDPR compliant sales leads while you're out of the office at meetings, conferences and events? Don't worry - We have the answer. ...

Filed under Tips, sales, Sales enablement, marketing

5 Ways to Provide Great Customer Service

May 08, 2018 by Polly Sims
Customer service is something every company has to think about and can really elevate your company above the competition! Apart from a friendly customer team how can you ensure you are providing exceptional customer service and enabling customer success? Here's our top 5 tips. ...

Filed under Tips, sales, Sales enablement, marketing

How to Optimize PowerPoint for Sales Presentations

PowerPoint is an incredibly powerful application that can be put to a variety of uses. Sadly, it's often misused and gets a bad wrap! It doesn't have to be this way, now we talk about how to use PowerPoint for sales presentations to captivate and engage your audience with your brand story....

Filed under Tips, sales, Sales enablement, marketing

How to Win Customer Trust Using Personalized Content

April 23, 2018 by Charlotte Powell
The number of ways to personalize content is continually increasing, bringing with it boundless opportunities and headaches. Let’s kick off with a great example of how to win customer trust using personalized content could work to win you more business....

Filed under Tips, sales, Sales enablement, marketing

Empower Sales with Instant Access to the Latest Content

April 18, 2018 by Charlotte Powell
In this case study we look at how Public Health England Empower Sales with instant access to the latest content, from anywhere on any device using iPresent, the Sales Enablement Platform. ...

Filed under Tips, sales, Sales enablement, marketing

Digital Design Tips to Help You Focus on the Customer

April 05, 2018 by Charlotte Powell
These days, if you don’t have a website, you don’t have a business and with everything going digital from content to sales meetings, we have outlined some simple digital design tips to help you focus on the customer. ...

Filed under Insider, Tips, sales, Sales enablement, marketing, Branding

Why Sales Training Should be Continuous to be Effective

March 26, 2018 by Josh Dhaliwal
Let’s take a look at why sales training should be continuous to be effective, it's essential for keeping your sales team engaged and performing ...

Filed under Insider, Tips, sales, Sales enablement, marketing

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