Charlotte Powell

Driven by beautiful design and a great user experience, iPresent allows me to use my range of creative skills in an open environment, where everyone is passionate about their field, creating an epic Sales Enablement Platform and making sure our customers are happy.
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Recent Posts

4 Simple Website Design Tips to Help You Focus on the Customer

July 25, 2018 by Charlotte Powell
These days, if you don’t have a website, you don’t have a business. Here are 4 simple website design tips to make sure you're designing around your customer. ...

Filed under Insider, Tips, sales, Sales enablement, marketing

Why is Social Listening so Important to Social Selling?

July 18, 2018 by Charlotte Powell
When social selling why is it so important to make sure you are social listening? Well it gives salespeople the opportunity to add value to the customer journey early on, when combined with Sales Enablement principles - salespeople have the best chance of great lead generation and conversion. ...

Filed under sales, Sales enablement, marketing

What is the Future of Sales Enablement Technology? | iPresent

July 12, 2018 by Charlotte Powell
Sales Enablement technology is still relatively new, but it's growing quickly. 'What's the future of this new trend?' We ask Ben Cotton from HubSpot. Here we discuss whether AI will play a part, to how consolidation of services will help make sales teams even more efficient....

Filed under sales, Sales enablement, marketing, interview

Sales Enablement Strategy: The 3 Pitfalls You Should Avoid | iPresent

July 09, 2018 by Charlotte Powell
Having a Sales Enablement strategy is crucial to the success of your sales and marketing teams. Without one, you have no way of measuring progress and identifying how to improve. We talk to Ben Cotton from Hubspot about the three pitfalls to avoid when implementing a strategy in your business....

Filed under sales, Sales enablement, marketing, interview

What is Sales Enablement and How Can You Use it Within Your Business?

June 25, 2018 by Charlotte Powell
Sales Enablement is a relatively new term, but one that’s gaining traction quickly. But just what is Sales Enablement? We speak with HubSpot's Ben Cotton about its growing role in business, the importance of having a strong sales team and how companies can benefit from using Sales Enablement tools....

Filed under sales, Sales enablement, marketing, interview

How to Win Customer Trust Using Personalized Content

April 23, 2018 by Charlotte Powell
The number of ways to personalize content is continually increasing, bringing with it boundless opportunities and headaches. Let’s kick off with a great example of how to win customer trust using personalized content could work to win you more business....

Filed under Tips, sales, Sales enablement, marketing

Empower Sales with Instant Access to the Latest Content

April 18, 2018 by Charlotte Powell
In this case study we look at how Public Health England Empower Sales with instant access to the latest content, from anywhere on any device using iPresent, the Sales Enablement Platform. ...

Filed under Tips, sales, Sales enablement, marketing

Digital Design Tips to Help You Focus on the Customer

April 05, 2018 by Charlotte Powell
These days, if you don’t have a website, you don’t have a business and with everything going digital from content to sales meetings, we have outlined some simple digital design tips to help you focus on the customer. ...

Filed under Insider, Tips, sales, Sales enablement, marketing, Branding

Do Your Sales and Marketing Teams Need an SLA?

February 27, 2018 by Charlotte Powell
Do your sales and marketing teams need an SLA? A two-way commitment can bring about all kinds of benefits but what would your Service Level Agreement look like?...

Filed under Tips, sales, Sales enablement, marketing

Why GDPR is Going to be Good for Business

February 22, 2018 by Charlotte Powell
Marketing practices are going to change in 2018 when the EU’s General Data Protection Regulation (GDPR) enters into force. No sending marketing emails without first getting the recipient’s permission. Let’s think about the positive outcomes, ultimately GDPR is going to be good for business. ...

Filed under Tips, sales, Sales enablement, marketing

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