What is the Future of Sales Enablement Technology? | iPresent

July 12, 2018 by Charlotte Powell
Sales Enablement technology is still relatively new, but it's growing quickly. 'What's the future of this new trend?' We ask Ben Cotton from HubSpot. Here we discuss whether AI will play a part, to how consolidation of services will help make sales teams even more efficient....

Filed under sales, Sales enablement, marketing, interview

Sales Enablement Strategy: The 3 Pitfalls You Should Avoid | iPresent

July 09, 2018 by Charlotte Powell
Having a Sales Enablement strategy is crucial to the success of your sales and marketing teams. Without one, you have no way of measuring progress and identifying how to improve. We talk to Ben Cotton from Hubspot about the three pitfalls to avoid when implementing a strategy in your business....

Filed under sales, Sales enablement, marketing, interview

What is Sales Enablement and How Can You Use it Within Your Business?

June 25, 2018 by Charlotte Powell
Sales Enablement is a relatively new term, but one that’s gaining traction quickly. But just what is Sales Enablement? We speak with HubSpot's Ben Cotton about its growing role in business, the importance of having a strong sales team and how companies can benefit from using Sales Enablement tools....

Filed under sales, Sales enablement, marketing, interview

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